JUST A BEAN is much more than just a coffee label
ABOUT US
MISSION
VISION
IDEA
ABOUT US
We are a father-son team with a shared passion for coffee and roasting our own beans.
From an idea to a brand - the journey of JUST A BEAN
When Lee Laubscher returned from a nearly two-month trip through Southeast Asia, he asked his father Michel Laubscher a simple but intriguing question: “Why don't we build a specialty coffee label?”
Michel, who has always been a big coffee lover, realized the enormous potential of the idea at that moment - especially when he learned that Vietnam, the country Lee had traveled to, is home to an impressive coffee culture as the second largest coffee exporter in the world. Lee's passion and curiosity opened Michel's eyes: coffee is much more than just a drink; it is an experience that brings people together.
This is how the JUST A BEAN project was born in August - a project of the heart, born from the shared passion of a father and son team.
Each roasted bean tells its own story. State-of-the-art technology is used to bring the unique spirit directly into the cup - always accompanied by the best possible transparency: every roast is registered on the blockchain so that the path of the raw bean through to consumption can be traced at all times.
A particular highlight of the project is the unique packaging concept: each package is given its own unique digital art. By purchasing a package, the customer collects points, and after reaching a certain number, they receive a specially matching digital art image for their purchased coffee - stored as an NFT on the blockchain as well as physically available as a limited collection.
Join Michel and Lee Laubscher on their exciting journey - from a small family project to an unforgettable experience for all coffee drinkers.
MISSION
Our mission is to offer coffee lovers not only exceptional coffee, but also a transparent, interactive experience.
We strive to perfect organic and fair trade beans by developing their unique taste and aromas with careful roasting methods. Sustainability and quality are at the heart of everything we do. Each of our roasts is documented on the blockchain so that our customers can always see when and how their coffee was roasted. We combine premium roasts with the latest blockchain technology and dynamic NFTs that evolve with every purchase and strengthen the connection to the brand. Through our unique loyalty program,
program, we not only reward our customers with JAB loyalty points that can be used for discounts and coffee purchases, but also offer access to exclusive events, limited special editions and interactive works of art. Our loyalty program enables customers to reach different levels and benefit from a variety of offers that enrich their passion for coffee and strengthen the sense of community. In this way, we create a loyal community that is built on shared experiences, art and sustainable coffee enjoyment and takes the joy of high-quality coffee to a new level.
VISION
Our vision is to become one of the most popular providers of specialty coffee and to create a completely new kind of community where digital art and blockchain technology are seamlessly integrated.
We strive to offer coffee lovers an experience that goes beyond enjoyment and want to foster a community that is characterized by interactivity, art and transparency. With a clear focus on fair trade and organic producers, we want to promote sustainability in
every stage of our value chain and support those who also support ethical standards. Our goal is to bring high-quality coffee to the market that enriches our customers' everyday lives and brings a little joy to every cup.
JUST A BEAN
At Just A Bean, every cup contains more than just coffee - it tells our own personal story. As a father-son company, we work closely together to combine passion with quality. With every pack of coffee, you get access to a new and exciting community where coffee and digital innovation merge.
address
Fröschacker 12, 4312 Magden, Switzerland
contact
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